Syndecol Marits
When Falben Farwalker first came to Jesenreth, and wanting initially to keep a low profile, he landed near a small village on Itrefaulk. Its people's crops had failed in the rocky soil and they were beset by plague. They were a pitiful bunch.
But Farwalker saw a ready workforce and a business opportunity. Easily curing their plague with potions he had collected in his travels, he asked them to work for him in return. They readily agreed, and he taught them ways of maximizing crop yields and the profits of the business they incorporated their village as. They saw him as a prophet, and he let them because it increased productivity.
Soon, however, the distant noble who owned the land, and who was letting his serfs starve and die, heard of the village's success and came with a band of warriors to collect a share (a big share). The armed men confronted Farwalker and his managers. Farwalker told his employees to return to work, and proceeded to single-handedly kill all twelve warriors and soundly thrash the nobleman, whose life he spared but gave a life-time ban from all Farwalker businesses.
A short time later a woman came to the village, a raven-haired beauty well-known in the region and the nobleman's daughter. This was Syndecol Marits. She was not upset with the treatment of her father, and proposed a deal: her family would provide the capital for a significant expansion of Farwalker's operations in return for a controlling share. Farwalker and Marits argued about it for a while, eventually settling on a 50/50 split, and the two became lovers.
The company expanded, and this brought it into conflict with neighboring cities and their merchant guilds, which in time turned into real violence. Seeing war as bad for business, and wanting to go global, the partners made the radical decision to move their people and operations to Iredol, which at the time was only inhabited by strange wild beasts. From the moon they had the security, space, and vantage point to sell to all of Jesenreth and passing Spelljammers.
The new operation was named Syndecol Industries, because she'd give him no peace otherwise. In her Farwalker had found someone just as entrepreneurial as himself, and the company they founded became one the major powers of the world below and continues to expand today.